"Discover EC" Advertising and Marketing Co-Op Program Marks Successful First Year

Contact:
Elizabeth Evans, Cahoon & Cross
Phone: (757) 420-6944
eevans@cahoonandcross.com
"Discover EC" Advertising and Marketing Co-Op Program Marks Successful First Year
(Elizabeth City, NC, June 16, 2009) – The first year of the "Discover EC" Advertising and Marketing Co-Op Program generated exceptional exposure for the region, reaching approximately 6 million people through a comprehensive marketing and advertising campaign, according to the Elizabeth City Area Convention & Visitors Bureau (ECACVB).

"The Elizabeth City area hospitality industry understands that to effectively publicize the region, we must work as a team," said ECACVB Director Charlotte Underwood. "By combining our resources, we were able to extend our marketing reach to a much larger audience with targeted, timely messages." [read more]