2nd Annual Farmers Market Managers Workshop
Presented By: North Carolina Department of Agriculture & Consumer Services - Division of Marketing
March 11, 2011
Pasquotank Extension Center, NC Cooperative Extension
1209 McPherson Street, Elizabeth City, NC 27909
For directions or to register call 252-338-3954.
9:30 am - 9:45 am: Registration & Networking
9:45 am - 10:00 am: Welcome & Overview
- Dr. Richard Reich, Assistant Commissioner of Agruiculture, NCDA&CS
10:00 am - 10:30 am: Marketing to your customers
- A look at what makes marketing successful at a farmers market -- includes recommendations on customer service, vendor relationships, and building marketing traffic
10:30 am - 11:00 am: Non-cash Payment Options at the Market
- Understanding supplemental payment programs and options for accepting credit and debit cards at the market
11:00 am - 11:15 am: Break & Networking
11:15 am - 12:00 pm: Food Safety at the Market
- A presentation about the importance of safe food handling at the farmers market to protect your market's reputation, your vendors, and your customers
12:00 pm - 1:00 pm: Lunch
1:00 pm - 1:45 pm: Market Managers Panel
- Hear from your fellow managers about ways to market your farmers market in the "off" season and retain customer loyalty
1:45 pm - 2:00 pm: Break & Networking
2:00 pm - 2:30 pm: Grants 101
- The basics about identifying, evaluating, and applying for grants that can help your market succeed
2:30 pm - 2:45 pm: Open Questions
- Your opportunity to ask questions and interact with your fellow managers
2:45 pm: Adjourn
For more information contact: Tommy Fleetwood @ 252-331-4773 or Tom Campbell @ 252-338-3954.
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